Monthly Archives: December 2017

Post

I remember this phrase from back when I was making commercials (a LONG time ago now) and I’m sure it is still one in very common use. We’ll fix it in post – shorthand for: let’s push the problem down the line and let someone else (or our future selves who may as well be someone else) handle it.

It isn’t just fixing a mistake in post-production either. There are many versions of this. Fixing your flow problems in the edit. Hoping your inbetweens will improve dodgy key animation. Letting your story problems through and hoping to fix them in animatic stage. Compared with some of those, “we’ll fix it in post” isn’t actually so bad.

The more fundamental the stage, the more you simply can’t rely on fixing it down the line. I don’t know if I have ever seen a scenario in my entire career where it has been easier to fix a problem later rather than fixing it right now in its earlier form. Once you build in problems, well, you’ve built in problems. You’ll face enough unforeseen difficulties when making anything that throwing foreseen ones on top could be an absolute disaster.

If something isn’t quite working, fix it now. Don’t fix it in post or anywhere else. Don’t shove the problem down the line or allow it to be next week’s problem. It rarely ends well. I’d say it never ends well except someone will probably hit me with a single example where it worked out okay. Don’t take that chance.

Clarity

I just took to Twitter to express my dismay at a particular “learn animation” ad that keeps popping up on my Facebook feed and, well, now it’s going to be a whole post. Hopefully a short one. Here is my issue with that particular ad that reckons it will teach you to animate: the very first pose it opens with is incredibly unclear. It does not sell what is actually happening to the character. It fails at communicating the idea.

Pretty drawings don’t matter if what is happening is unclear. And it’s not just animation. A lovely storyboard panel is no good if what is happening is unclear. A funny line is wasted if your story is unclear and you’re losing your audience. Clarity is everything.

This is especially true when making any kind of content for young children. No matter what part of the process you are in, this is about communication – engaging kids, telling them stories, bringing them into stories and making them feel a part of them. Communication. And if your communication is unclear, if you don’t give them enough context or information or you muddle your ideas visually or otherwise, you’re not going to engage them as well as you should.

It’s the first thing you should ask yourself: is this clear to my audience?

So while it applies to every part of the process, when it comes to learning animation, I’ll take a scrappy yet clear drawing over a pretty yet unclear one every single time.