Aug 10

Do the work

In the world of media, I have seen a lot of unrealistic expectations over the years. I see people with what might be the beginnings of an idea who expect others to throw a fortune at them to take it off their hands and actually do the work to turn it into something good. These people tend to wonder what is wrong with the entire industry when that doesn’t happen. Oh you’ll regret it when I’m rolling in money and this is the biggest property on the planet.

I also see a lot of more humble people daunted by how intimidating the industry can be. Gripped by that fear and a sense that they don’t have what it takes. Afraid to sit down and really develop their idea because it may end up awful and it will all go horribly wrong. I’m not a writer. I’m not a creative. I can’t draw. How will I get anywhere?

And this may come as no surprise to some of you but, regularly, I see these two things in the same person. Because the fear of sitting down and doing the work can often result in a defensive need to offload a project long before it’s ready. Someone take it! Now!

This is a fun business to be in with lots of wonderful people doing wonderful things. But the truth is, it comes with hard work. Sitting down and just doing the work, often on your own before anyone else believes in it, comes with the territory. It’s what you take on when you decide this is what you’re going to do. You have to work hard to prove what you’re doing has any value or has a place in a world saturated with high-quality media already.

It’s not an easy path to walk down.

But if you do, if you put in that work, you will find people who like what you’re doing. You will get to know why something you tried didn’t quite take and you’ll be better prepared next time. You’ll find the enthusiasm grows as you get closer, as you help others on their projects and as you get to be a part of the process. Then, when you find champions for your own work (and if you stick at it, you will), you realise you can do it. You have probably already been doing it. It’s not easy. It’s unlikely that someone will ever dump a truck full of money at your house for your concept, even when you put in the work. But it is still rewarding. It is still worth it.

So do the work. Keep your expectations realistic and do the work. Enjoy it and keep doing it.

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