To writers: The script is everything. If it’s not great on the page, it won’t be great in the final work. You have to make sure everything works, it’s as strong as can be and that the storytelling is clear and impactful. It all comes down to the script so never let a script go that isn’t 100% ready yet. Remember: the script is everything.

Evaluating your own work and editing and fixing it is REALLY hard. You’ll see things in the work of others that you will have a very hard time seeing in your own work. Your brain will work overtime to try to convince you that the problems in your work aren’t problems at all. You’ll often come away having no idea whether what you’ve done is good or not.

Another cycling analogy here (last one I promise!). This one is about momentum. For me, cycling to work is divided into three very clear types of terrain: downhill (easy), flat (neutral) and uphill (hard). After a long day, those uphills can take a lot out of me and I’m not the only one struggling. But this post is about what people do on the downhills and flats.

It’s a cycling analogy today. I have recently been cycling into our lovely Mooshku studio to make some wonderful things for kids. Cycling is is a great way to travel but it’s not without its obstacles in Dublin city. One of those is a particular cyclist on my route.

Signal to noise ratio. It’s important. It’s important generally but especially important when making work for children. Your key plot points, your key messages, must remain clear for your work to have impact.