Jul 27

Get a deadline

A lot of people have passion for their own work and the desire to create something wonderful. The dream of really really take ownership of their work. And yet, more often than not, those people achieve much more when working for someone else than they do on their own projects. They might tinker away at their projects once a month or so. Or just wish that’s what they were doing and then feel bad that they haven’t actually achieved anything. Sound familiar?

So how do you focus yourself on your own work when you get a bit of time? For me, there are several ways of doing it but what they really come down to is replicating the pressure of having a job. When you’re an employee, usually someone tells you what they need and when they need it. And once you have a goal and a deadline, you have a target and you get to work and great things happen.

When you have your own projects, you probably know your big end goal. But you may not have broken it into smaller tasks yet. And I’m willing to bet you have no deadline.

So set a deadline. Better yet, get yourself a deadline. What’s the difference? If you set a deadline, you can shift it. You get busy and so you put it off for a week. Two weeks. Months. But if you acquire some sort of external deadline, that’s likely to be fixed. An application to a funding body. A submission to the Cartoon Forum. A trip to a conference or a market. Set up a meeting for that market with someone important and then put that date in your calendar. Congratulations – you just got yourself a deadline.

Now put that in whatever diary you use to keep track of what you’re doing, whether it’s your phone calendar or a series of scrappy post-its stuck to your computer. Break down what you need to do into smaller goals and create smaller step deadlines between now and your fixed deadline. Never lose the pressure of that big deadline. In fact, if it doesn’t feel pressured enough, get more deadlines to meet. Become a gatherer of deadlines.

Then meet every one of them. Before long, your project will have turned from an idea to a developed pitch concept and, if you keep at it, hopefully much more than that.

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