Apr 12

Getting the right yes

GettingtheRightYes

We’ve all heard the stories of rejection. How many people rejected Harry Potter or Spongebob before someone finally said yes. I hear these stories in two forms. The first is really positive – as a reminder not to give up. If you truly believe in your work, push and keep pushing. This is a good message although it should probably be combined with messages about making sure your work is as great as it can be and also being open to feedback.

That is not what this post is about. This post is about the other form of that story that I hear every now and again. It goes a little like this: these people are idiots! They even rejected <insert success here> so that shows what they know! This is a dangerous way of thinking. For a start, it’s wrong. Harry Potter or Spongebob or whatever was never, ever a guaranteed success and the big successes are almost always long shots in some ways and that needs to be recognised – they come with risks. And not everyone could have made a success out of them. A publisher or broadcaster taking something that isn’t quite a fit for them could have led to those same concepts being unsuccessful. Saying no could have been the best thing for them and the creator.

For the most part, it’s all about taking a chance. And those people, the gatekeepers, are doing it by weighing up everything they know about their audience and their business and then trying to see if your concept might be a fit for them. Do they believe in it enough to take the chance? That’s what they’re really being asked to do. It is a risk for them. Often a high risk with lots of money involved.

If they say no, it’s not usually because they didn’t like your concept. Or didn’t like you. And it’s certainly not because they are idiots. It is because, knowing their audience and business, they didn’t quite think the risk for them was one they could justify. In that case, that’s the best decision for your project – when you eventually get that yes, you need it to be from someone who truly, truly believes in your concept.

It’s not just about getting a yes. It’s about getting the best yes from the right person.

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