Know your show
One of the places you can fall down in your pitch is in the information dump. Too much information, to the point where it feels overwhelming or boring or just plain too long. More often than not, the more information you give the less clarity you’re offering. Same with show pitch bibles, which I’ve covered here before.
Short, simple, clear and to the point.
However, that does not mean that you don’t have to know all that other stuff. When you’re sitting in front of someone telling them about your concept, you need to know everything that you can. You need to be armed with the information. You need to be able to answer all the questions (again, in a short, clear way) and provide the extra information that you don’t cover in your distilled quick pitch, and you need to be able to do it in an enthusiastic way. You must know your concept inside and out.
And here’s the thing – if you do know your show and it’s a concept that is clear and developed and refined, even if you barely have to answer a single question on it, that knowledge will come through in your confidence and the language you use. One of the best ‘nailed it’ moments was after a presentation I gave when a major broadcaster told me that it was clear that we really know our show and our characters. That counts for a lot with anyone who will take an interest in your show because it’s like a safety net. They know you have a clear vision and you’ve really done the work.
So do the work. Know your show. Know every part of it. Don’t dump it out on to the table in your pitch. Keep it there so you have more to talk about when asked. But know it.