Millie and Mr Fluff
Last week we brought Millie and Mr Fluff to the Cartoon Forum. I have mentioned Millie in my last two posts but I don’t feel I have really told you a huge amount about it, partly because I like this blog to be informative rather than just a platform to promote my projects. But Millie is really important for me and I think it deserves a bit of space here.
So why is it so important? Well, Millie is not the first project of mine to make it out into the world since my big move last year (that would be DINO DOG) and it is not the only Mooshku project in development. But it is my first new TV project. Even bigger than that, it is the first Mooshku project to be revealed to more than just a handful of people. That’s a big deal to us at Mooshku. Mooshku’s first stamp on the world of good children’s entertainment is Millie. It is the first project that can now make it to what would be a Mooshku showreel. That’s important, right? It’s the beginning of a new life chapter that could turn out to be a very big chapter.
Here’s the show concept…
Millie is playful child (just like your child) who runs a zoo (okay, not exactly like your child). Her one aim: make sure everyone has a great time at the zoo. So when an animal is sick or needs the morning off to pick up their dry cleaning or is missing for any reason, Millie calls her very good friend Mr Fluffington-Strypes to stand in for the missing animal. Fluffington-Strypes (Mr Fluff to his friends) is an actor, a gentleman and a rather large cuddly tiger. He dresses up and assumes the role of any animal at the zoo.
Anything but the monkeys, who are noisy, playful and terribly messy and far beneath a professional such as Mr Fluff. More often than not, it doesn’t quite go according to plan and so Millie has a day of fun trying to make it all work out and children have lots of laughs along the way.
Millie and Mr Fluff is a short, snappy preschool comedy show. Comedy is one of those things talked about a lot and there are certainly a few great preschool shows that are genuinely funny for young kids (Peppa, Gigglebiz, Ben and Holly, Pingu going back a bit). But there aren’t all that many. So we worked really hard to get the Millie comedy right for preschoolers in the scripts, the voices, the design, animation, music and sound. And it works. It’s funny. That kids also find out about animal traits along the way is a happy bonus feature.
After LONG development, testing and tweaking, Millie and Mr Fluff has really come together to become something special. And we finally revealed the show to the world (well, to Europe) at the Cartoon Forum.
The pitch went like this: adrenalin kicked in, I started talking about the show, showed a lot of clips and I could see some people smiling which was nice and then it was suddenly over and people were saying lovely things and writing even more lovely things on little purple cards. The show went down great with a lot of people. They got it. In comments, the strength of the core concept was something people could see. They loved the comedy, the look, the music and a few mentioned in particular how well we knew the characters and how that came across.
One aspect that intrigued people: all of the art assets were created on iPads.
All the interest and positive comments were great to hear given the amount of work we did in development – it paid off.
Huge sigh and a sense of satisfaction… before realising that this is just one stage in the process and we now have a lot of following-up to do. And so it’s off to MipJunior with Millie next. A step in a longer journey but a very important one to me and we came away with the results we wanted. And on top of that, we really enjoyed the Forum and got to hang out with old friends and new friends and that was lovely.
So would you like to see some of Millie? Sure you would! Here is the extended megamix of our trailer with little glimpses of Millie stories and scenes. You can watch it in higher quality by clicking the little Vimeo logo on the clip. Here’s Millie and Mr Fluff: