Apr 16

Mooshku

So what’s Mooshku? Mooshku is a word created for children and now a company created for children. Our focus is fun, positive stories and activities across multiple platforms. Mooshku is part of a new phase, a new leap – those who have heard my talks know I value my leaps. A collaboration between Méabh Tammemagi (agency producer for Saatchi & Saatchi among a whole lot of other things) and myself, we’re aiming to give kids the best in a way that works with parents. Our bottom line: if it’s not good for kids, we don’t make it.

The great thing about being based here in Ireland is that we have many wonderful animation production studios and a large bank of talent. We are hoping this brings opportunities for lots of collaborations and we have a rather large ‘people we want to work with’ list already. Our main area is content itself: focusing the aims and making certain they work for a young audience with strength in character and story while utilising all the methods to boost engagement and effectiveness that come from years of experience and research. We produce in-house where content will benefit from that while also offering our expertise to those making their own media and content for children.

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Mooshku was featured in the Sunday Business Post here in Ireland at the weekend along with the April issue of Kidscreen magazine and the response has been incredibly positive. So thank you to everyone who got in touch with kind words. It seems expectations are high! Don’t worry – you know I like a challenge and I don’t intend to disappoint an audience.

If you haven’t visited already, check out the Mooshku website. The background patterns offer a sneak peek into some of what we have brewing (shhh! Don’t tell anyone!) and the site will let you know who we are and what we can do. If you know someone who might be interested, please spread the word. Also we’re on Twitter HERE.

So what of this little site? It will be business as usual here. This remains my personal site sharing content and knowledge, stories, tips and whatever else you might ask for. Of course, if you’re curious I can let you know what Mooshku is up to from time to time.

Thanks as always for visiting! See you back here next week.

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