Tag Archives: business

ProblemSolving

You know what the problem is with solving problems? You get a buzz from it and people praise you for solving the problems and that feels good and makes them think you’re great. So why wouldn’t we want that? Because it requires that you find yourself in a situation filled with problems. Problem solvers need problems. They thrive on problems.

Know what you don’t want in your production or business or life? Yep, it’s problems.

Instead, what is much better is to be one who avoids problems. Removes problems before they happen. Sets things up in a way that there will be no problems. It is a quieter role, not as dramatic, doesn’t always get the glory but it is a much, much better way to be.

Don’t get hooked on problem solving. Don’t buy into the drama of the big solutions to disasters. Be the one who avoids problems altogether and the one who rewards others who do the same.

Jul 27

Know kids

KnowKids

If you’re making content for children, one of the most basic requirements is that you know children. You have to know your audience. If you’re creating, writing, directing, animating child characters, you have to know what children are like at that age.

Kids and adults are not the same thing. Approach your audience like adults and you’ll get it wrong. Approach your characters like adults and, yep, you’ll get it wrong.

And be aware that children of different ages vary hugely. Sure, a 36 year old might be pretty much the same as a 39 year old. A 3 year old child is like an entirely different being to a 6 year old. They are not the same thing.

There are far too many things to cover in one post (and I shouldn’t – reading bullet points is not the same as knowing what kids are like) but you have to remember that young kids are SMALL. They are curious. They are explorers. They learn fast and soak up information. They often think in absolutes, not grey areas. They don’t do subtlety. They get REALLY excited about things. More excited than you ever get and often about things that you find utterly mundane. And they can go straight to REALLY upset in an instant. They can switch emotions with no transition. They are animated, expressive and, when young, usually have very few reservations or social barriers. They have challenges you never face. And they don’t let it hold them back. The smaller ones have to climb just to get up on a chair. You can be sure they’ll climb up on to the kitchen counter to get a glass. They have achievements every single day, often several a day. That means tying their laces or something else you take for granted. They will eat sweets until they are sick and then do it again the next day. They probably don’t care in the slightest about the pretty scenery out the window. They could well be picking their nose and eating it at this very moment. And they can do exactly what an adult just told them not to do and it doesn’t make them bad kids.

And most of all: they are all different.

But the one thing they aren’t is adult. You’ve got to know what kids are like. It’s so important.

OneLastCheck

Writers will understand the need for this straight away. It’s that feeling when you save the final version of your file, put it in an email and click SEND. And then you spot the typo. EVERY. TIME.

It just needed one more check before sending. That typo probably isn’t the worst idea thing in the world but it will haunt you. And it may not be a typo – it could be something bigger. It’s not just for the writers either. A scene. A storyboard. A design. They could all do with one last check before you show them.

So buy that time.

Work it so you can take the time to do that final check before you send. To do this, aiming for your deadline isn’t enough. Given that something will likely slow you up somewhere, you should always be aiming earlier anyway but you’ll definitely need some extra time for that last check. So reset your deadline to accommodate that.

Remember: the deadline and the actual time you need to finish in order to meet that deadline are rarely the same thing.

Build it into estimates you give people. If you think something will take five hours, say it will take five and a half. Or six. If it will take a week, build in an extra half day or even a day. It’s check time and it will pay off. Yes it takes more time but it will mean your work is presented in a better form and you may well find you have more to fix than the equivalent of typos.

Always have that time for one last check. If you didn’t need it, great. But usually you will and you’ll be very glad you allowed for it.

BeyondTheNotes

Ah, notes. We all love notes, right? I know the first reaction to notes is usually negative (that’s normal) but it’s important once we get past that to see how they can help and how best to tackle them. Different people give different notes. Some are consistently great and helpful and others might not always seem useful initially. You have to get to know the notes you’re dealing with and the person you are getting them from and so each project often requires a different approach when it comes to notes.

But here’s something that is useful no matter what kind of notes you’re getting: look beyond the notes themselves. Look for the intention behind the notes.

Almost every note has a problem to solve or a question to answer. But sometimes the problem listed in the notes is not actually the real problem. It might be a symptom of something else that has been missed or has become unclear. It might even be about something outside of the work that you’ve made so far – a request that has come in from someone else that is now being applied in the form of a note passed on to you. Sometimes acting on a note immediately as described can actually cause more problems than it solves if you don’t know the intention behind it.

This will be especially relevant if specific suggestions are given. When people give notes, I love when they give suggestions on how to fix things. Firstly, it shows they really want to contribute positively and, secondly, it gives a really great starting point for the fix. But it is just a starting point. The solution offered may not be the fix. And your reaction to it might be “that won’t work” and you might even be right. But look for the intention behind it. What is it trying to solve?

Look beyond the note itself and try to find the intention behind it and you’ll then understand what you need to achieve and, more often than not, the real solution will become clear.

And if you’re reading this and you’re someone who gives notes, here’s a tip: you can help people get to the best fix by making clear why something is a problem or why you’re asking for something. No matter what side of the notes you’re on, knowing the intention always helps.

GetOnBoard

Production has to keep moving. That’s how it works. Scripts lead to boards which lead to animatics which lead to everything else. Every element in a production depends on the previous elements. And so a single jam in the system can cause no end of delays and put everyone in a situation in which they have no idea when there might actually be a show.

That’s why we have schedules. That’s why we have deadlines.

One of the hardest things new people coming into animation from college have to face is the pace of a fast moving production. Meeting deadlines is hard. And so, so crucial. If you’re new, meet your deadlines!

But it may not surprise everyone to know that this advice has to be given to people at all ends of the business and at all ranges of experience. Those of us in the midst of production, running shows and delivering shows must keep moving. That’s how it works. It is an age-old analogy but it applies: in each part of production, the train is leaving and you just have to get on.

I learned this very early on as a director. I have worked on many parts of production and I think the director has more decisions to make every day than anyone else. Every minute involves a decision that will affect the show. Many small, some huge. And you just have to make the decision. Hold something up and it will bite you in the rear end. Hold it up for long and it may bite so hard you might never quite recover. Production has to (say it with me)… keep moving.

So yes, this is advice to new people but it’s also a reminder to every other person involved in productions at all ends. The train is leaving the station. So get on!

Composer

A while back, someone tried to sell me some system for scoring our work with premade music pieces and some software to make it fit. I apologise if that was you but, from my perspective, that is a HORRENDOUS idea. Sure, library music has its place and I’m not suggesting we won’t all get replaced by software some day but that day is not today and, right now, what the creative process needs is people. Minds, experiences and, most of all, feelings.

We have just finished a pilot for something incredibly exciting. It’s short – just three minutes long – and it is driven by narration so there isn’t much room for playing with the music. Nevertheless, our composer Derek Cronin and I spent a long time talking influences, emotions, flow, beats and much more in order to find the heart of what this pilot needed musically.

We dug out little known bands, identifying instruments and tricks. We went back to the 70s and 80s and discussed the relevance of punk and how one can apply some of that raw spontaneity in an appropriate way for preschoolers. We stripped our instruments right down to create a coherent bed of sound, so that the music in this little pilot might feel like it was actually created by the characters.

It was a huge amount of work for Derek and he tried so many different things but you could hear the exploration in the pieces, the fun and the sense of discovery. And it was work for us too. I guess it would be much easier to just listen to a bunch of software-chosen pieces and select ‘more louder’ or however it works. But in no way could it ever have matched the soul that came from that exploration and what Derek uniquely brought to each moment.

Creation is not just what lies on the surface. Every wonderful piece of entertainment, art, every great story and every feeling we have with it is built on so much more than we can see or hear in that end product. And yet it’s there. That exploration is there. It’s the soul.

It matters.

I can’t possibly say enough how important music is to any show or film but it’s not just music. Every piece of the whole needs that human attention, that love and that care. That experience and history and life that each individual person brings to it. Every person can contribute to make something wonderful…

…if you let them. If you invite them to. And don’t instead think of it as just a problem that you wish you could solve by pressing a button. Creativity is wonderful in every part of the process. It is to be enjoyed and cherished, not by-passed.

Let’s stay thankful for the amazing creative people we work with.

Toxic

Seems a post on toxic environments is more relevant this morning than I would have liked. I can’t quite help you on a world scale yet but, if you’re looking to get your mind off what’s going on, here’s a post that may help your work. Let’s start with a little Star Trek…

I finished reading the two volumes of 50 Year Mission, all about Star Trek. One thing that was interesting is that, on just about every Star Trek show, the environment for writers seemed pretty toxic for the first few years. It was adversarial and antagonistic with writers feeling they couldn’t do their job, professional lines crossed again and again and, from what I can gather, probably a large amount of time spent complaining about the situation which led to bitterness, low morale and plenty of firing and quitting.

None of that was good for the shows. In the early shows, they did well in spite of this toxic environment but the effects are there to see in the stories. With the later shows, this environment created problems that they never really recovered from, eventually leading to low ratings on DS9 and Voyager, the cancellation of Enterprise and the end of Star Trek until the 2009 reboot that left behind everyone involved in the previous decades of Star Trek.

A toxic creative environment is bad for everyone. Star Trek was so fortunate that it carried so much weight that it could overcome this problem many times. Most of us won’t ever be so lucky. If we’re working in a very negative space, our work probably won’t survive. It will be too apparent in the final product and we don’t have the big name or Patrick Stewart keeping us going. It can kill our projects.

So we have to avoid it. The difficulty is that it is something that can come from all ends of the creative chain. Problems and uncertainties at the top can make life very difficult for everyone having to work under that – lack of clarity in decisions or notes, decisions reversed too late, lack of trust in the people you hired to do the job. What much of this comes down to is that those at the top, the ones with the power to make the final calls, need to know that their role is to help everyone else do their best work. Help. Not force, demean into or any other more negative way.

I have been in this position as director of many shows. I have to trust my team to give me their best. I have to help them do that, giving them the right information, the clarity of direction (not just dictation) and, at the right times, the freedom to let them give me something they think might actually be better than what I’m asking for (my big rule for animators, for example, has always been ‘surprise me’). When I get that wrong, and I have at times especially early on, it makes their job more difficult. If it stays difficult, you can be sure that a toxic environment will be created. So you always have to look out for the problems and see where you can help your team do better.

But a toxic environment can also be created from the bottom up. This is often more difficult to deal with because what it usually comes down to is negativity from one or more people that spreads like a slow virus. Maybe someone isn’t suited to the job or has misunderstood the job. Or maybe (and I’ve seen this) they’re just a very negative person who moans out of habit. They complain and mumble and find fault and there is a danger that that viewpoint becomes accepted as normal. It spreads and soon you have a team that spends their time looking for fault, rolling their eyes and being generally unhappy. That’s a toxic environment and it’s no good for everyone, especially the unhappy team.

That can’t be allowed to continue because it will poison your production.

If you’re running a production or leading a creative team in any way, my advice would be to assume first that there are problems you can fix. Look at how you’re doing things and see what you can do to help your team do better. Think of it with that word: help. Actively encourage your team to come to you with suggestions on how to help – better they talk to you than complain to each other about things you never know about. But if after all that it turns out that there are just negative influences in your team, you can talk to them and try to encourage them to do better but it could be a case that you need to separate them from the group or get rid of them altogether.

If you’re on that team, understand that complaining to your colleagues won’t help. Go to whoever can actually change things and explain the situation and ask for help. If you have a very negative person on your team, don’t feed into it. Don’t laugh nervously and agree. If you’re working on something good or something that is giving you some satisfaction, say it. Try to counter that negativity.

Because no matter where you are in a creative process, a toxic creative environment is bad for everyone.

SecondOpinion

A drive for quality is everything. It’s not just about wanting your work to be better. It’s about expecting it. Here’s the problem – a lot of people won’t tell you when your work is not good enough. They’ll be polite if they’re your friends or colleagues and, if they’re a client, they’ll soon just work with someone else. Responsibility for quality control is ultimately your own.

Where this becomes tricky is when you are across an area you aren’t familiar with. I remember this when making the Dino Dog app, for example. I know if an animator is giving me their best. But a coder? I had no idea. I didn’t know good code from bad code. Having gone through that process, I have a far better sense of what is possible and how but that was a real challenge for me.

Sometimes I’ll see potentially good work that is let down by one aspect (all too often, the visuals) and I understand how that can happen. The person who is at the top is kind of like how I was with coders and their creative person is telling them that it’s good work when really it’s not good enough. That can happen. And the longer it goes on, the more you associate that work with ‘good work’ when, actually, you’re way off.

Some work is simply not good enough and you won’t get anywhere with it. Harsh, right? Yup. But it’s true.

So how do you avoid that? First, your own drive for quality has to be very strong. I feel that comes with doubt as part of the package. Yes, people like to list the virtues of confidence but, if you’re sure your work is great, will you ever aim for better? If you go in doubting the work is good enough, you will challenge yourself and others to look for better. But the other thing you need to get, to avoid the cases where you simply don’t know, is a second opinion. A real second opinion. And like I wrote right up there in the first paragraph, friends and colleagues will be polite. You need to keep asking until you get an answer that is hard to hear.

Hearing your work or that of your team is not good enough can hurt. But it’s what will help you make that work better and that’s what you need if you are going to do well. Push hard for that second opinion, especially if the first opinion was “it’s great”.

Absence

Here’s a thing about your creative endeavours, whether it’s that project you’re pushing, that job you’re hoping to get or your whole career – you need to keep up the momentum. It can be so hard to get any kind of movement at all. So when you do get it, even a hint of it, you have to keep pushing and keep that movement going.

Absence makes the heart grow fonder? Nope. Absence makes the heart (or the mind or whatever) forget. People move on and they notice other things and other people and, soon, that momentum you felt you had is gone.

It’s not easy, especially when you have to bury yourself away like a hermit to actually get some work done, as I’m sure many of the writers will understand. But you have to get out there and keep up a presence in whatever form you can. Even if it’s just a blog post about keeping up a presence.

Get out there and build that momentum. And when you get a tiny bit of movement, don’t let up. Stay out there as much as you can and let people see your newest work, hear the stories of what you have coming soon or even just see your face around. Keep that momentum going.

Advice

You know what advice I LOVE? It’s the advice that has me nodding my head and thinking, yeah, that confirms everything I have thought about my work and my life and the world. This advice makes me feel good about myself and I should remind myself to keep on doing what I’m doing and everything will turn out just fine. Oh look, a butterfly! Isn’t life wonderful?

The problem, however, is that the advice we really need isn’t always as fun to hear. It’s the advice that challenges us, means we might have to change something in how we do things, makes our life harder. Seriously, who wants harder?! Certainly not me.

But that’s the very advice we might need sometimes. Here’s the thing – improvements require change. And change is hard. Keeping that change up is even harder.

I saw one of those videos about how finished is better than perfect. That’s good advice. You’ve got to finish and deliver and faffing around forever, no matter how lovely your unfinished work might be, is no use to anyone. Some people really need this advice.

I was just about to share the video when I thought of some people I have encountered over the years who would watch this and nod their heads and think, yeah, this confirms everything I have thought about my work and my life and the world. I’m going to just throw this work down, shove it in an email, might even stick some words in that email and I’m going to hit send. Finished is WAY better than perfect. When actually, the advice that those particular people need is the harder advice to hear – that they need to spend more time with their work, really push themselves to get it better and better and build up their own sense of internal quality control. Because while finished is better than perfect, great is much, much better than sloppy.

Different people will benefit from different advice. We are not all the same. Not even close.

So listen for the advice that is harder to hear. We may not like hearing it but it might be exactly what we need to hear.