Last week I was at Cinekid for Professionals in Amsterdam on a panel discussing the Dos and Don’ts of Storytelling in Digital Media. It was my first time at Cinekid and I was impressed.
For a start, Cinekid isn’t just a professional’s conference. It has family events and screenings and children are everywhere. This is fantastic. When you walk outside and you’re among families, it is an instant reminder about why we’re talking about what we’re talking about. It was no coincidence that listening to the audience and reacting to feedback was a common thread in our discussions – it is all too easy to lose sight of the audience in this business. To get caught up in trends and advances and all sorts of abstract concepts. Too easy to forget about the kids we want to make great stuff for, and their parents.
Cinekid doesn’t let you forget and I love that.
Cinekid is also home to an incredible media lab. A huge hall full of what are effectively cutting edge toys. Huge screens where your actions will sweep bubbles away. A rolling game where you roll huge tyres to make progress and much more. Some I couldn’t even figure out but there was a little bit of magic in just about everything in the room. That’s if you got a go – the kids liked to hog the best stuff! There is also a co-production market and workshops.
The conference itself covered a good mix of topics. An inspiring talk by Gary Pope. A little bit of frowning at Minecraft Story Mode (I like it and think it contributes nicely!). A great piece of research into girls and media from Pineapple Lounge – the main message: celebrate who she is, not who she feels she has to be. Some excellent insight into virtual reality from Nicoletta Iacobacci and the always wonderful David Kleeman leaving us with some real challenges as content creators (I’ll pick that up in another post). We had a live Let’s Play with the excellent Minecraft educator Wizard Keen (Adam Clarke) and a glimpse into Maker Studios from Robbie Douek which left me conflicted as he told us it was about authenticity while playing a car ad that, as far as I could see, wasn’t labelled as such.
Then there was our panel with Ida Brinck-Lund (consultant for Lego’s Future Lab), Caitlin Burns (business strategist for brands from Microsoft, Nickelodeon and more), Julien Fabre (Ankama) and me, moderated by Warren Buckleitner who guided the whole day. I’d like to think we were brilliant and probably the highlight of the conference but it is always hard to know how our discussions impact others. What I do know is that we covered a broad range of topics and each brought a different view. All four of us are in different spaces and yet similarities could be identified – needing to engage with our audience and also needing to learn and adapt as we work.
No matter how long we have been doing what we do, no matter what history is behind us, we are in an ever-changing space in an ever-changing world and each new media form and device provides a whole new set of challenges. It’s exciting. As I said to Warren on the day, from having made Dino Dog I could write books on how not to make an app. It was a steep learning curve and sometimes that rich history in one form of media is walking you right into a trap in another. That is one huge reason to do your homework. No matter what it is you’re making, no matter how confident you feel, do the research. Learn. Ask questions. And be open to the answers you get.
So there is an easy Do for Storytelling in Digital Media: do your research.
And a Don’t? I guess don’t always assume that the research has been interpreted correctly. If we knew it all, the big hits wouldn’t surprise people the way they always seem to.
So that was Cinekid 2015. My trip also included bicycles, ferries, odd street layouts and the ever-present smell of pancakes and weed. The real highlight? Meeting a lot of really great like-minded people all doing different things. I enjoyed your company and I hope we see each other again soon.