Tag Archives: gender

Girls Will Be Girls

I am pleased to announce a new Girls Will Be Girls t-shirt in partnership with the awesome Pigtail Pals! A fun, colourful, playful t-shirt with happy little girls being anything they want to be.

Limiting gender role models are everywhere and what I have found having two girls of my own is that it is much harder for girls to aspire to something if they don’t actually see it.

I wrote an article on this subject some years ago after I realised that my girls just weren’t getting the role models they needed or deserved. Sure, many girls will grow up to do amazing things but they have to take on a battle of gender perception on top of all the other challenges we face when we want to achieve.

The first hurdle is simply the idea that we can actually have these aspirations.

That is why I created this image. Girls will be girls. They can be anything they want to be and I wanted to show that in a fun, loving way that kids will really enjoy. Teaming up with Pigtail Pals to make this available as a t-shirt made perfect sense. Melissa Wardy of Pigtail Pals and Ballcap Buddies specialises in providing better role models for children, girls and boys, and is very active in this area, working towards creating a better reality for our children. A reality in which gender is not a challenge. I have been a big fan of the Pigtail Pals mission and I am so happy to have partnered with Melissa on this t-shirt.

You can purchase the shirt here on the Pigtail Pals site. I particularly recommend it on the Baby Blue, Sea Blue, Baby Pink, Lilac, Sherbet, White, Lemon or Lime colours. And you should hook up with Pigtail Pals on Facebook here.

Really hope you all like the shirt! And yes, there is a boy’s version on the way!


Imagine a child in a hallway full of vending machines.

Each vending machine has a big colourful picture of a topic ‘ Pirates, Planets, Dinosaurs, Reading, Geography, Princesses, Building and so on. A child gets briefly curious about a topic, let’s say Pirates, and runs to the Pirate vending machine and presses the button. Out pops an exciting Pirate adventure story.

Now the child may love that story and press the button again, hoping to get another Pirate adventure. Or they may decide they want to see what this whole Geography thing is all about. Either way, their interest was nurtured, rewarded, and given a chance to grow.

But what if, when they press that Pirate button, nothing happens?

They press it again. Nothing.

What do they do? They move on. They’re clearly wasting their time and there are many more vending machines to try. The chances of them bothering to try that particular vending machine again are slim to none. If a child has an interest and that interest is not fed very quickly, they will move on.

One problem we face right now is that not all of those vending machines work for all children. A girl might try the Building vending machine and get nothing. But if she even walks passed the Princess vending machine, it unloads sparkles and unicorns all over the place. That’s an interest that is fed instantly, one that is constantly rewarded. So of course lots of girls are going to be into Princesses. We don’t need to push them in that direction. We simply reward that interest while not rewarding others.

It’s not just Princesses of course, I use that as an example because it is one many of us are familiar with. Boys have their own limited vending machines to deal with too.

During the week, Harrods took a beating on Twitter for having two books side by side in their reading room. One was a book clearly for girls on how to look gorgeous. The other was a book for boys on how to be smart. Neither of these books were forcing anyone down a particular path. They don’t have to. Just as we don’t have to force a plant to grow or not grow. Water one plant and not the other and the result is obvious.

Just as if there is only one working vending machine in that hallway – that’s the one the kids will come back to.

So to give children a genuine chance to explore their interests, we need to fill all our vending machines with goodies. We need to make sure they work and are well maintained. And we need to make sure they are attractive to both boys and girls without limiting either gender.


For me, I have spent the last few years filling a little space/science vending machine called Planet Cosmo. And originally, I set out to do that because my girls had an interest in space and I wanted to feed that interest. I saw so many children too who had an interest in space but their parents didn’t always know enough about the subject to feed that interest quickly, just as I imagine there have been many brief moments of interest in a particular subject that passed by my girls because I didn’t know enough to feed that initial curiosity.

So if you are creating, developing, producing content for children, be it television, books, apps, anything, how about picking a vending machine and filling it? Let’s spread those interests, give each one a chance and try to restore some balance for both boys and girls. Perhaps pay special attention to those interests that may one day make our children into better adults, with all the opportunities they deserve, not one single child excluded. Let’s get those machines working for everyone.

Nurture. Inspire. All while entertaining.

My vending machine, Planet Cosmo, starts on RTE2 here in Ireland on Monday, the 18th of February, with other countries to follow. And just wait until you see the goodies we packed into it!


Even though women make up over 50% of the population, all studies show they are still massively under-represented in film and television. And I would sometimes find myself questioning the roles assigned to the female characters who do actually make it to screen. In many areas of media, I think we can do better.

At the weekend, my eldest Daisy was at a party in a kid’s art place. She made a rather awesome clay model of a princess in a tower. Asking her about it, she explained that the girls all had to make princesses to be rescued while the boys all had to make knights with swords to rescue the princesses. I was not exactly happy with this narrow gender-based project. Seeing this, Daisy went further and told me that they could choose to do either but all the girls chose princesses and all the boys chose knights.

I am not sure what form this choice was presented in or if indeed it was much of a choice at all. But if it was an open choice, I could well believe that most girls would choose princesses and most boys would choose knights. Because those are the gender roles assigned to them in an overwhelming amount of media and, in particular, marketing.

So you can offer the choice but, in a world that clearly pushes boys and girls into narrow gender roles with girls having fewer role models to choose from, is it really a choice?

As for me, I find myself very consciously making sure I have female characters in my shows. And this was not just a reaction to having two girls of my own. Even well before they were born, I developed Fluffy Gardens to have an equal amount of male and female characters. That was a very active choice because I wanted it to speak to children, not just boys or just girls. Children. With PLANET COSMO, the main character became a girl very early on in development because I wanted to introduce both boys and girls to all the cool stuff in space. Again, an active choice.

But a few years back, I did a little drawing-a-day project with zombies. Somewhat gruesome and not for the kids, it was just for fun. I realised when I approached the end of it that an overwhelming amount of the zombies were male. Why? Well, I wasn’t really thinking about it. They just were. It’s like even being so aware of female under-representation that, when I stopped thinking about it, I would fall back into the whole ‘default human being male’ thing.

So what does this tell me?

It tells me the only way to change this situation, to improve this, is to be active about it. Is to actively make it part of our thinking as we develop shows, games, anything. Should we force female characters in to a show if natural development has led to mostly males? In my opinion, yes. Yes we should. Because that ‘natural’ situation usually comes about because we are just perpetuating old media habits and conditioning and those are really hard to break without actively pushing against them. Getting female characters, varied, interesting and active should be a clear goal when developing media. Because there is a very good chance it won’t happen on its own.

How could it when we ourselves are so influenced by the media around us?

If we do this and do it well (and by the way, I think many of us in preschool are actively tackling this right now), it would take just one generation to make real change. One generation later and maybe the writers won’t have to think about getting strong female characters into their stories. It will just happen as it becomes normal.

And maybe kids making art will make real choices and deliver more than just princesses from the girls and knights from the boys.