May
15
Entertaining. Inspiring.

By now, you will have all seen Commander Chris Hadfield’s version of Bowie’s Space Oddity, recorded and filmed on the International Space Station. It is truly amazing. More than two hundred miles above the Earth, a man floated in a tin can, played his guitar and sent a song down here to those of us still on the planet.

My mind is still blown, not just by the amazing imagery, but the whole idea of this happening and what it means.

Go on, watch it again…

This world is changing so much. Things we take as normal could be gone in a couple of generations and things we can’t even imagine could be part of everyday life. Don’t believe me? Okay, yes, I too am disappointed we don’t yet have flying cars and robot butlers. But just consider the effect of 3D printers. Right now, for several grand, you can get a device that prints objects. Actual objects. Sure, they’re expensive and are limited in what they can do but what about in ten years? What if they’re in all our homes and capable of making much more than a pretty plastic model? Already the implications are becoming apparent with plans for 3D-printed guns hitting the Internet. More positively, we can print our own tools. Our own toys. Our own parts for almost anything.

What will that mean for industry? What value will manufacturing have? And if manufacturing has no value and plans are shared freely, what value has creation? Innovation? How will our economic models that served us well during industrial times stand up to change of that magnitude?

I don’t have all the answers. I am just using that one single device to illustrate the potential for society-altering change. Those of my age, of course, have seen such huge changes already. We are the generation who knows what it is like to live before the Internet and after it. I watch Mad Men and notice the lack of computers on the desks and I have to remind myself how we possibly got any work done without computers.

It is all changing.

So in a world where all is changing, what do we teach our children? What do I teach my girls? How about these – creativity, adaptability, problem solving. All good. Empathy, the will to do good. Great, I can see already we’re going to need each other as our planet changes. A love of learning, a search for knowledge, understanding, focus. Absolutely. Change can be influenced, steered, and a greater understanding of our world, our universe and just who we are can help us direct that change towards the positive, helping to make our lives better. Inspiration and aspiration, the belief that we can do amazing things and are capable of things thought previously impossible regardless of gender, race or social standing. Yes, yes, yes.

Commander Hadfield played a guitar in space and I think he has awed a whole generation. He entertained us. But he has done so much more – he has inspired us. The International Space Station is just the beginning of an amazing journey.

We can all play our part. I won’t get to space any time soon but I can inspire children to learn, to enjoy the wonders of our planetary neighbours. That’s why I created Planet Cosmo. It is entertainment first and foremost. Kids have to love the show, they have to laugh and smile and have to want to watch it. And they do. I have lovely mails from parents on how much their children enjoy it but those mails tell me the effect goes beyond the entertainment. My little show inspires – a love of learning, a new interest in space. I’m no Chris Hadfield but the reaction to the show tells me that our team at Geronimo Productions performed our space mission well. Our hard work paid off. And I have been so fortunate to work with such a dedicated team.

As I prepare to leave Geronimo at the end of this month, something that will be one of the biggest changes in my own life, I reflect back on what we have achieved and I can smile. But I’m also looking to the future, at what awesome gifts we can give the next generation to entertain them and inspire them, to enrich their lives both as children and adults.

It’s an adventure. Almost like packing my guitar and blasting off into space.

Well, not quite. But exciting nonetheless.

Thank you Commander Hadfield for entertaining us and inspiring us. And reminding me of two of the most important goals when creating content for children.

 

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Apr
30
Announcement

I have been Creative Director of Geronimo Productions (formerly Monster Animation) for well over ten years. During that time, we took Monster from being a small studio making commercials to being a studio with a mission, with a drive that reflects my need for the highest-quality children’s programming and an impressive catalogue of shows – Roobarb & Custard Too, Fluffy Gardens, Ballybraddan, Punky, Planet Cosmo and more. Along with producer, Gerard O’Rourke – who I have worked with for eighteen great years – I am incredibly proud of what we have achieved with this studio, what we have built and all the content we have created and produced.

And now I announce my resignation as Creative Director of the company.

Why? Well, the short answer is simply that it is time.

It is time to explore other avenues. Time to build and manage new content within new frameworks. Time to open myself up to different collaborations. Time to make a new leap.

With Geronimo Productions, I have achieved what I set out to achieve all those years ago. It is now a studio that is very different to the one I took on when I stepped into the role of Creative Director. One with tried and tested methods, a strong catalogue with so many success stories and new shows that I have no doubt will become the next success stories. The studio has its own momentum and drive and will flourish.

And for me, on top of the business of building a studio with Gerard, creating and refining production methods, guiding the creative vision and choosing and managing projects, I have seen more than five shows – over 23 hours of television – shaped, pitched, produced and sold. My own Fluffy Gardens went to over 100 countries and Planet Cosmo is now building its own sales with a wonderful reaction from the industry and, more importantly, from children and parents.

I have been and will continue to be a champion for positive preschool entertainment across all areas from creation to screen and beyond.

And so it is time.

I will be with Geronimo Productions for the next month, making sure that the current Geronimo projects are all in good hands and will support them and lend my expertise after I leave. Geronimo Productions will continue to deliver great shows for children and I wish them every success in the future. Thanks to Gerard and all Monsters and Geronimites past and present for being with me on this journey.

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Apr
17
Introducing RTÉjr

On Monday, I attended the launch of RTÉjr, Ireland’s new dedicated children’s channel. Broadcasting twelve hours a day, the channel brings content directly to Irish children, expanding what was once a block on RTÉ2 into a full channel sitting along with all the other children’s channels on Sky, UPC and Saorview. Now I should point out that I have five shows currently airing on the channel so it’s likely I would say some pleasant things about it – I have been referring to the channel as my ‘showreel’, after all. But there is more to RTÉjr than just being a place to catch some of my shows.

RTÉjr is a big positive step for all Irish children. An important step. Here is why -

It is a dedicated children’s channel focusing on children aged seven and under. I have previously expressed my appreciation for dedicated children’s channels on this site. I feel they give parents more control, lessen the risk of inappropriate content and they simply make it easier to pick and choose what our children watch.

It is a channel focusing on delivering specifically to Irish children. Local content is so important to children. Each country has its own culture, its own ways of looking at the world. That unique point of view should be represented in the shows kids watch. Anyone in children’s content will know just how difficult that is to achieve – most shows need to be sold all over the world to stand a chance of breaking even so how can they be culturally specific? Well, that’s why local content in any country needs support.

RTÉjr has, yes, content bought in from abroad but it also currently carries a large amount of content created here in Ireland for Irish children. For example, one of my own shows now airing on the channel, Ballybraddan, is about Irish children playing hurling, an Irish sport. That show just couldn’t be made anywhere else. And it is wonderful now to see it sitting in the schedule, seeing it among the NickJrs, the Disney Juniors and all the other juniors. And RTÉ’s own produced content (of which I am not involved with) has jumped in quality recently and the level of talent has risen. So it is not just content tailored for Irish children, it is better content for Irish children.

The biggest part of this whole channel for me as a parent?

RTÉjr carries no advertising. None.

It was so encouraging to hear RTÉ’s Director General, Noel Curran, focus on that point at the channel’s launch on Monday, calling the lack of advertising a strong statement and positive for parents, while expressing his and RTÉ’s commitment to children and the new channel.

So what we have now with RTÉjr is an ad-free channel, focused on children aged seven and under, delivering some uniquely Irish content that children just can’t get anywhere else.

As a creator, a producer of content, RTÉjr offers a home for existing content and makes it much more accessible for our audience. With the channel sitting in the Kids section, it is now far more likely that children and parents will see our shows, take a chance on them over some of the more international content. It also creates a need for new content. The challenge laid down by the channel and the commitment is to keep it relevant, keep it current. Oh there will be budgetary constraints (there always are), but this channel will need content as it evolves. And with such a strong start, I am looking forward to seeing the channel grow.

The launch event was tons of fun. I got to meet Reuben and Bó, Donie (who, as a children’s presenter, I was very impressed with – this guy could be the Irish Justin Fletcher) and almost got to pet a hedgehog before his minder told me he gets a bit bitey. And my girls have been testing out the channel for the last couple of days and have been enjoying it immensely. So congratulations to Sheila DeCourcy, RTÉ’s Cross-Divisional Head of Children’s Content, and all her team on a great launch, a strong schedule, and for giving something really positive to Irish children.

If you’re in Ireland, you can find RTÉjr on Saorview (Channel 7), UPC (Channel 600) and Sky (Channel 624). For my own shows, you’ll find Fluffy Gardens at 1.15pm and 4.55pm, Planet Cosmo at 9.05am and 1.40pm, Roobarb & Custard Too at 11.05am, Punky at 8.40am and Ballybraddan at 6.15pm. But be sure to check out some of the other excellent Irish content on there too – Beo Show, Garth and Bev, Why Guy and more.

 

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Feb
13
The vending machines

Imagine a child in a hallway full of vending machines.

Each vending machine has a big colourful picture of a topic – Pirates, Planets, Dinosaurs, Reading, Geography, Princesses, Building and so on. A child gets briefly curious about a topic, let’s say Pirates, and runs to the Pirate vending machine and presses the button. Out pops an exciting Pirate adventure story.

Now the child may love that story and press the button again, hoping to get another Pirate adventure. Or they may decide they want to see what this whole Geography thing is all about. Either way, their interest was nurtured, rewarded, and given a chance to grow.

But what if, when they press that Pirate button, nothing happens?

They press it again. Nothing. 

What do they do? They move on. They’re clearly wasting their time and there are many more vending machines to try. The chances of them bothering to try that particular vending machine again are slim to none. If a child has an interest and that interest is not fed very quickly, they will move on.

One problem we face right now is that not all of those vending machines work for all children. A girl might try the Building vending machine and get nothing. But if she even walks passed the Princess vending machine, it unloads sparkles and unicorns all over the place. That’s an interest that is fed instantly, one that is constantly rewarded. So of course lots of girls are going to be into Princesses. We don’t need to push them in that direction. We simply reward that interest while not rewarding others.

It’s not just Princesses of course, I use that as an example because it is one many of us are familiar with. Boys have their own limited vending machines to deal with too.

During the week, Harrods took a beating on Twitter for having two books side by side in their reading room. One was a book clearly for girls on how to look gorgeous. The other was a book for boys on how to be smart. Neither of these books were forcing anyone down a particular path. They don’t have to. Just as we don’t have to force a plant to grow or not grow. Water one plant and not the other and the result is obvious.

Just as if there is only one working vending machine in that hallway – that’s the one the kids will come back to.

So to give children a genuine chance to explore their interests, we need to fill all our vending machines with goodies. We need to make sure they work and are well maintained. And we need to make sure they are attractive to both boys and girls without limiting either gender. 

 

For me, I have spent the last few years filling a little space/science vending machine called Planet Cosmo. And originally, I set out to do that because my girls had an interest in space and I wanted to feed that interest. I saw so many children too who had an interest in space but their parents didn’t always know enough about the subject to feed that interest quickly, just as I imagine there have been many brief moments of interest in a particular subject that passed by my girls because I didn’t know enough to feed that initial curiosity.

So if you are creating, developing, producing content for children, be it television, books, apps, anything, how about picking a vending machine and filling it? Let’s spread those interests, give each one a chance and try to restore some balance for both boys and girls. Perhaps pay special attention to those interests that may one day make our children into better adults, with all the opportunities they deserve, not one single child excluded. Let’s get those machines working for everyone.

Nurture. Inspire. All while entertaining.

My vending machine, Planet Cosmo, starts on RTE2 here in Ireland on Monday, the 18th of February, with other countries to follow. And just wait until you see the goodies we packed into it! 

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Feb
4
Mission Complete!

We did it. Last week the final tapes for Planet Cosmo left the building, the completed series. Mission complete. Wow, what a journey.

It began early 2010 with just a wish and a doodle. That’s one of the very first images of Cosmo below, drawn with my finger on an iPod Touch using the old Brushes app. I didn’t know back then that it would be a cartoon show.

But I had more than just that doodle – I had an aim. A mission. I wanted to introduce the planets to children. Whole other worlds, real worlds, some of which can be seen by children just looking up at the sky at night. How amazing is that?

First, however, I had to entertain. I had to give children reasons to watch the show regardless of any prior interest in space. This would be a show for any and every child, boys and girls alike. And so slowly ideas became concepts, then characters, methods, structures and stories. Eventually, I knew I had it – a show that delivered what I felt children both wanted and needed (not always the same thing!).

Fun.

Humour. Lots of humour.

Songs.

Adventure.

Curiosity. I love to spark questions.

And finally, the core of the show’s direct educational goal – focused facts about our Solar System. Real amazing things that kids can share. If kids aren’t interested in that? No problem, the show has fun, humour, songs and adventure! It exists as entertainment and can sit on any preschool schedule, even without an educational remit. But soon, children may find themselves asking more questions, realising that beyond the fictional stories there are real planets out there (and we directly state what’s real in each episode). They may find that interest in space grows. And the more we feed that interest, the more likely it is that it will continue to grow. Wouldn’t that be something?

So here is the result of that long development. Planet Cosmo:

I knew production would be hard work. We were aiming high and our resources were limited. That just means you either find places to cut corners or everyone pushes that bit harder. Guess which one I went for? Yes, we pushed. We pushed hard.

Two things happened: Firstly, we had some problems early on. Secondly, the quality was pushed even higher (mainly due to some of our excellent animators exceeding our expectations – you guys rock!). So now we were dealing with even higher standards and were playing catch-up as we dealt with our early production difficulties. There were times our deadlines seemed impossible. Everyone on the show stepped up and put in their all. Some found their limit and the cracks began to appear. Others could have kept on going, showing a level of support I will always appreciate and never forget.

Amazing on such a tough production to have people who are an absolute joy to work with.

I am not going to name everyone because otherwise this would be a ridiculously long post but I want to mention some of those people with us in those hard, last days of production – Ciaran Lucas on backgrounds who did fantastic work and worked harder than just about anyone I have ever seen on any production, Léan Duffy who jumped into compositing like Han Solo returning to save Luke at the end of Star Wars, Roxy Lyon who worked long hours as she dealt with task after task ending up on her desk, Dale Robinson who stepped in just when we needed him even though he had so much else going on and Graham Scott for brightening up the studio and keeping us all going.

And a very special mention for Simon Crane. Simon and I have worked together for years. He’s a good friend and an exceptionally talented animator and director in his own right (Simon is directing Geronimo Productions’ Punky) and he was my directing animator on Planet Cosmo. Simon’s level of enthusiasm and support kept me going, gave me energy when I needed it. This show probably just wouldn’t have happened without him. Thank you, Simon.

Everyone did great work. You should check out the credits when Planet Cosmo launches because one of the things I am most proud of is that we were able to make this show with so few people. You’ll find a tiny crew list at the end of our show. No hidden credits, no outside studio. That was it. Just us right here in Dublin. And you’ll even find quite a few names repeated in different jobs – multitasking was an essential on this show! And even with such a small crew, the show is exactly what we wanted. I could never, ever use our lack of resources as an excuse for anything on this show. Planet Cosmo is actually a better show than the one I set out to make.

How often does one get to say that?

There are two other people I will mention here though. One is my script editor, Hilary Baverstock. These episodes only worked because the scripts were right to begin with. Without good scripts, we would have been working hard to make a show that looks pretty and does little else. So, as script editor, Hilary’s influence was felt throughout the entire production. And the other person is the producer of Geronimo Productions, Gerard O’Rourke. Gerard showed faith in this project from the second I showed it to him and he pulled the financing together to make it happen. The importance of that part is obvious but the immense work that goes into it is often never seen by those either making or watching the show. And Gerard now takes on phase three of what it is to make a show – going out there to sell it. Find him at Kidscreen in New York and ask him to show you some full episodes!

So there you have it. We have completed Planet Cosmo. Fifteen episodes of animated fun and adventure, bringing the planets to children. The show launches on RTE2 in Ireland on the 18th of February and international broadcasts will follow. Find the show on Twitter at @PlanetCosmoTV for clips and images. I hope you all love the show.

Finally done. We made it.

And now I need a nap.

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