The many strengths in your concept
In all likelihood, if well-developed, your concept has more than a single strength. There might be many reasons why your concept should make it to screen. But when you’re pitching, you need brevity and clarity and you need to know what your strongest reason is. What is the one thing you can say that will make your show an easy buy?
If you know what that is, the rest is simply support. Don’t bombard people in case that one good reason is lost in the crowd.
However, there is something very important to keep in mind: not everybody is looking for the same thing. Every broadcaster has their own vision, their own remit and they buy different types of shows. You need to know who you’re pitching to. Now you can’t please everyone and I would advise that you don’t try – that’s how you water a show down to nothing. You have to have a sense of who your show might be a fit for.
But you don’t have to pitch the show the same way for those people.
If you give the exact same pitch to two people looking for different things, there is a good chance that it won’t work for one of them. And yet what that second person wants might well be in your show. It’s just a different strength. If you accept that different people are looking for different things, highlight the right things when you pitch. Don’t lie! Don’t try to make out like something is in your show that isn’t there – a broadcaster will see through you in an instant and it won’t go down well. But if your show truly has something that would work well for that particular broadcaster, put it out in front.
What this comes down to is the exact same thing you need to think about when making your show: know your audience. Know who you’re pitching to. Look at what is on their channel, at what they’ve said in articles or magazines and try to get a sense of what works for them. Look at your concept’s strengths and make sure the appropriate one comes across in your pitch. It won’t be the same every time.