They WANT what you’ve got
A question I get asked fairly regularly is: how do get my concept to a broadcaster? When I dig a little deeper into this question, what I find is that there is a perception that the broadcaster lives in a castle on a mountaintop guarded by a fierce dragon who will toast you and then eat you if you dare stand anywhere near the bottom of that mountain holding a concept document.
It’s not true.
There is no mountain and the dragon just wants to make sure you aren’t some random gibbering kid off the street. And even if you were, they would probably let you in anyway.
Here’s the reality: broadcasters need good content. And that content might just be what you have. They actively want to see it.
Yes, you’ll find at certain events that they can be difficult to reach. Often that’s because they are being hit by every producer in town with “Why aren’t you buying MY show?!” or they have vanished off because one of those producers is spending the rest of that year’s budget taking them to a fancy lunch. They might be there to speak or to find out certain things rather than be pitched to every couple of minutes. You’ve got to understand what that must be like.
And yes, sometimes they will be incredibly slow to answer an email and will require nudges. They are busy people. That’s the reality.
And generally you will want your work to be of a certain standard. Few people are going to have patience for a half-baked idea scribbled on a post-it if this is the seventh pitch you have given them since 9am earlier that day.
But nevertheless, they want to see your content. They can be reached and, when they can find time for it, they will want to see your idea. Usually, they’ll be very happy to meet with you. They can be incredibly welcoming. So how do you it? First, look to see if there are proper channels you should go through. Certain publications such as Kidscreen will do ‘meet the buyer’ specials in which broadcasters will often say how they would prefer to be reached. Some broadcasters have website submissions or some clear contact systems on their sites. Many will make their emails or those of the relevant staff freely available. If you’re just starting out, see if you can find the right person and ask how they would prefer you pitch to them.
More than all of that, go to industry events. Don’t randomly assault broadcasters or pitch to them in the toilet. But sooner or later, you’ll be introduced to some of them and you can then follow up with a mail. Hey, remember me? I have something I’d love to show you. Can I set up a meeting? Or send you some material?
Your well-presented project may be exactly what they are looking for and they don’t want to miss it. So polish up your work, know that they want to see it and then show it to them.