What does it REALLY say?
Previously, I posted about asking a question that could improve how your content engages with children: what does this say about their lives?
There is another important reason to ask this question. It is this: your content can have a negative impact too. Wait, but it’s just a cartoon! It has characters being nice to each other! It teaches about family values! Okay but are you absolutely certain that, when a child applies the events in your content to their lives, they’ll take away the positive messages and not some other message?
Content counts. It can count in a positive way and it can count in a negative way.
If your content says something about the lives of the audience without you having planned that, kids can come away with a negative message. An example… your characters are magical elves who transform depending on their mood (great idea, right?). The evil elf is hideous and deformed and terrorises the good elves. We don’t want a message of violence so, instead, in our story this elf learns to be good and transforms into a beautiful creature. So a lovely message that our true worth comes from our actions… OR… if someone calls you ugly or rejects you, it is YOUR fault because YOU are a bad person.
Damaging message. Kids aren’t elves so, if you transplant the story to the life of a child (what does it say about their lives?), things get kind of nasty.
Messages are important. And they are there in every story you write or make, whether you intended it or not. For kids, everything is educational. So you really have to look at your story in every way possible and see how it could be reinterpreted when applied directly to your audience by your audience.
Take care with what you are saying to children. Always ask: what does this really say about their lives?