Jul 20

Will it make it better?

Choices

A lot of creative choices are simply that: choices. That’s all. Got a teapot in a shot? Maybe you make it yellow. Or blue. Or kind of off white. Maybe an art director would prefer it purple to match some curtains somewhere. Maybe the director’s favourite colour is orange and tends to go for orange more. Six different people might pick six different colours for that teapot. And a day later some of those might pick a different colour.

When someone hands you that teapot design and it isn’t the colour you would have picked, you might want to jump in and get that changed… STOP!

Before you put something into the system, ask yourself this: will this change genuinely make it better? Or will it just make it different? Different is rarely enough reason to justify the change. There are enough things in any given story, episode or production that actually need examination or improvement for anyone to spend time just making something different.

Story, engagement and entertainment are what matters. Detail is important in fleshing out a world, the stage for the stories. But it needs to be recognised that so many choices in any creative endeavour are no more than that: choices. We won’t all make the same ones and that doesn’t make a different choice wrong.

So when working with a team or evaluating work, keep in mind that a choice is not wrong just because it is not the one you would have made. Don’t focus on the things you would do differently. Focus on where you can genuinely improve and enhance, always keeping in mind the bigger picture – the storytelling and engagement.

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