You’ve got to be ready
I have posted in the past about luck and how it is really about getting yourself in a place of opportunity and putting in the work to be ready to take that opportunity when it comes. A couple of weeks ago at the Cartoon Forum, I saw a lot of people put themselves in the right place to invite opportunity. Most were ready. Some had a glowing track record or were known veterans, some shined with ability and confidence, others had just worked their asses off to make sure that everything they showed was as great as it could be.
Every now and again, though, I could spot a project and group of people and I knew I was thinking what a large portion of the room were thinking: they’re good, but they’re just not ready yet.
Harsh, right? Thing is, I can probably spot it so easily because I was that person once. I had those projects. Pitching Millie and Mr Fluff at the Cartoon Forum was my 6th time pitching there over what must be around 13 or 14 years. And the very first time I pitched there all those years ago, I don’t think I really had an understanding of what it takes to make a show. As it happens, making a show is pretty easy if you’ve got the budget and an ounce of organisation skills.
But making a GOOD show? That’s a whole different matter.
There are so many elements that have to be spot-on: concept, story, characters, design, production methods, animation quality, writing, casting, sound, music, timing, flow, momentum… the list goes on. All of those things are important. Some of them are so crucial that the second you spot something wrong you know they just aren’t there yet. And the more you show, the more likely it is the flaws will be revealed. You need footage to prove your concept but it has to be right. Some people get it early and they’re good at it all and I admire those people.
I had to work at it.
I’m sure I have discussed it here before but my first few show pitches were unsuccessful and for the simple reason that I just wasn’t ready yet. Oh there were varying individual reasons – sometimes the concept was underdeveloped, we didn’t have the strength of vision to best integrate feedback, sometimes we just got it plain wrong – but really they came down to that same thing.
So what do you do if you’re in that position? You’ve got the drive, you’ve got the ideas, the skills even. But you’re just not quite there yet. Well, you’ve got options…
What changed everything for me was directing Roobarb & Custard Too. I had the safety net of the show’s creator handling all the writing, I had a massive back catalogue of episodes to study and so as long as I really put in the work (I did) I could make a good show. That was 39 episodes. And over that 39 episodes, studying each one of them afterwards and analysing what worked and what didn’t, I got better. I could see what to look out for in visual storytelling, in the boards, I could spot the rookie mistakes in animatics (mistakes which I had previously made myself). I still had so much to learn but, with that series behind me, I was at a point where people saw us pitch Fluffy Gardens and, whether consciously or unconsciously, they could see that I was ready.
So one of your best options is always to work on other shows first. If you’re a writer, write on other shows. If you want to direct, work on a show with a good director or creative leads. Build up those skills while you have the safety net of more experienced people or prior work around you. Even with that, it’s not enough just to do the work. You have to treat it like study and make sure you actively learn. Question yourself and what you’re doing. Get better.
Another option is to bring that experience to you. Acknowledge that you might not quite be there yet and find ways of teaming up with people who make up for that. People who bring a wealth of knowledge and have a strong body of work behind them. I have seen this work brilliantly. I remember seeing one nervous young creator presenting a project that was lovely but, on her own, we would have been left wondering if she could have really handled a series. But she had teamed with a production company with a good track record. They didn’t even have to be a part of her pitch. Just that people knew they were there was enough to reassure everyone and it ceased to be an issue. They could then just focus on the lovely project they were seeing. Sure enough, she made a great show.
If you have set up your own production company and your work to date has not been series work or leading the creative, see who you can hire in or at least get consultants. Get experienced directors to look at your animatics, your scenes. Get great writers. Because the truth is, one thing that experience helps with is spotting those mistakes that every industry expert seeing your pitch will also spot.
You have got to be ready and you have to show people that you are ready. That is not something that just happens – it is something you can actively work towards.
So get ready.