Jul 9

10 key takeaways from CMC ’14

My own personal key takeaways from this year’s Children’s Media Conference:

1) For the most part, television still rules.

2) Print is still very much alive in the kids’ space.

3) Digital interactivity and games cost and people don’t like to pay for them. It’s a difficult space.

4) Some of the most exciting, innovative and most beneficial new content for kids is right in the midst of that difficult space. It’s a wonderful place to be as a content creator.

5) As much as these lines appear to be blurring on the outside, from those commissioning these forms I still get a feeling of definitive divides. TV=TV, books=books, games=games.

6) Very few people seem to see VR in the future of kids’ media or notice it is coming, contrasting with my own view that, for better or worse, I see it as an inevitability. May take a generational shift or two though.

7) No matter what end of the business – whether gatekeeper, knocking at those gates or looking for other routes – everyone is just muddling along trying to figure things out as the media world changes.

8) Many people consider this a transition period. Or is that just an expression of hope? Personally, I’m not convinced it will settle any time soon so we’re either along for the ride or we can try to positively influence the direction.

9) Apparently, I am a ‘high-functioning introvert’.

10) A huge number of people are in kids’ media for just one reason: they want to give kids something great. Those people are awesome.

 

That’s it. Thanks as always to Greg Childs and the organisers for pulling together a really great event. It was fantastic to hear so many varying viewpoints on the panels, to catch up with old friends and meet many Twitter friends in person for the first time. Would you believe some people aren’t on Twitter? Weird. Thanks to everyone for kind words about what we’re doing at Mooshku (one particular project seems to be going down a storm) and about my older work too. After all these years, Fluffy Gardens still gets a LOT of love! If you read this little blog and we never got to meet, be sure to say hello next year.

Tomorrow, I could have a special extra post so check back then…

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