May 8

Because kids aren’t simple

I have previously stressed the importance of visual simplicity when creating content for young children. But rather than taking that as a given, it is better to get familiar with why this is important.

The answer is not that children are simple.

Quite the opposite. The answer is that children are incredibly complex and, at certain ages, interpret visual information differently. And knowing more about this answer will inform your design choices.

On top of learning new things at a ferocious rate, children are very quickly processing what they see based on what they already know. This can greatly affect how children perceive design. One thing young children try to do, and usually succeed, is put form to abstract shapes. They ace Rorschach tests. They will see monsters in dark corners, faces in patterns, and a whole zoo in their drawings where we adults see nothing but scribbles.

Simply put, they often can make something out of what we could consider to be nothing.

So if you have a detailed rock texture, for example, you see it as adding richness. To a young child, you are potentially throwing a whole set of new pictures you never intended. While your characters are busy telling the story, a young child could be staring at that rock texture and seeing snakes, or a clown, or socks, anything, and completely missing your story. Does that mean you shouldn’t use texture? No, not necessarily. But once you start getting detailed, you have to become very aware of the clarity. The edges and shapes become all-important to make sure your audience really put the right forms to what you are showing them. You have to work harder to make each visual element clear to children, while being careful not to overwhelm them.

Another interesting part to this is that children often process their visual information in a certain order. They can work their way through that order and stop when they have enough information to process what they are seeing. That order may well vary from child to child but I have found that shape, silhouette, is usually much more important to the younger end of preschool (two, two and half) than the colour and details within that shape.

So what does this mean for design? Well, it means that if you are using the same character model for more than one character and are relying on colouring and details for kids to tell them apart, you could be in trouble when it comes to the youngest children in your audience. They may well have already categorised the characters before getting to your details, leading to confusion over which character is which.

Varying the silhouette of your characters is really a must for young children.

This really just scratches the surface of things to consider when putting a visual form to your preschool project but even keeping these in mind will help your audience take in your content. You don’t want them confused. You don’t want them looking at one thing while you’re trying to show them another. You do want them to enjoy your story and soak up the entertainment and whatever goodies you are offering them.

What is important to realise is that, by getting more familiar with how your audience thinks, you will be better able to approach your project in a way that makes that easy for them.

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