Making sure your show is on-trend
Trends, eh? They’re important. If your animated TV show hits right at the beginning of a trend, pop the champagne. If it’s running counter to the trends, it could be a great project but the timing could kill it and never give it a chance. So how do you target the trends when creating your show?
My answer: you don’t.
It takes so long to develop a concept from scratch that, if it can already be identified as a trend, you missed it. Just develop the concepts that you think are awesome, that your audience respond to, that inspire you and others around you. Forget the trends.
Now when your concept is developed and you’re pitching and certainly when it is in production and you’re selling, that’s a different story. At that point you can look at the trends and see where it fits. Use it as a story.
But really, let your project just be the best at what it is.